# Attention Attention begins with orientation, continues with sustained focus and depends on our ability to handle distractions (cfr [[Distractions are everywhere]]) that could disrupt us. Attention is a limited resource. Ideal state: [[Flow]] Attention can be: - Directed (goal directed) - Read the right resources & get others interested - Internal drive - Personal objectives - Cognitive sciences - Stimulated (stimulus-driven) - External drive - Stimulus - Studied by marketing