# Core human drives - Drive to Acquire: the desire to collect material and immaterial things, like a car, or influence. - Drive to Bond: the desire to be loved and feel valued in our relationships with others. - Drive to Learn: the desire to satisfy our curiosity. - Drive to Defend: the desire to protect ourselves, our loved ones and our property. - Drive to Feel: the desire for emotional experiences like pleasure or excitement. [[Whenever a group of people have an unmet drive, a market will form to satisfy it]] The more drives your offer connects with, and the better you communicate those connections, the more attractive your offer will become. ## References - [[Josh Kaufman]], [[The Personal MBA (book)]] - https://personalmba.com/core-human-drives/