# Creating profitable and sustainable communities ## The value of community When we think about valuing community and building sustainability **we can't think of it all as just transactions**. It's not only about taking, but also about giving! ## What is sustainable and profitable? - Taking it slow and with a long term view - Making educated decisions - Not over spending - Doing research - Talking, working and growing with your people - Working on something valuable and meaningful - You make money, you reinvest into the community - Building trust and confidence each step you take ## Examples of taking - Taking data (turning users into the product) - Excessive marketing - Cheap growth tactics - Taking all the credit ## Examples of giving - Elevating - Rewarding - Hiring and paying - Connecting