# Funnel metrics - Top-of-funnel metrics - Likes - Shares - Comments - Impressions - New followers - That's where it all starts - These metrics show people are discovering you - Middle-of-funnel metrics - Signups - Web visits - Page views - Duration on site - They indicate people are learning more about your expertise and authority. And going a bit deeper. That matters. - Bottom-of-funnel metrics - Revenue - Purchases - Subscriptions - This is the hardest part. Converting interested prospects into actual paid customers