# Millionaire behavior - Be willing to play a game for an extraordinary length of time. Very few people are willing to play a game for decades. If you are, you have an unfair advantage - Sharpen the axe before chopping down the tree. Most of these entrepreneurs spent years identifying their key business insight. That might look like wasted time, but it allowed them to deploy their energy with 100 or 1000x leverage later on - You’ve gotta like hitting the ball. Novak Djokovic is famous for saying that he has been able to perform at such an extraordinary level because he likes hitting a tennis ball. No matter what you’re doing, you’ll only be able to do it at the top 1% level if you enjoy doing it. You can fake it in the short term, but not for decades - Content is an incredible form of business leverage. Warren Buffett was one of the OG business content creators via his annual shareholder letters. Using content to attract people to your ideas and thinking is a way to play business on Easy Mode - Acting in service of others is the path to lasting fulfillment in business. Those who play the game on another level all seem to ground themselves in the service of others as opposed to personal financial goals. Create value, receive value - Authenticity > Everything. Being true to your core values is as important in business as it is in life. You can fake a character for a day, a week, or a year, but you can’t fake it for decades - Be the first reader. Stephen King once said, “I’m not only the writer, I’m the first reader.” Create something you would be thrilled to consume, whether content, products, or services. If you honor this high bar, you’ll be on the right track - Do you know what you're saying YES to? Everyone talks about saying NO to things, but unless you truly know what you're saying YES to, you'll have a hard time saying NO to anything. For me, saying YES to meaningful work, my closest loved ones, and my health are non-negotiables - The energy you bring to your home life will govern your relationships with your partner and children. There are seasons of life when your professional pursuits may take up more of your time, but you can still control the energy you bring home. When you're with your family, be WITH YOUR FAMILY. Present energy is what matters - Hunt antelope, not field mice. Stop wasting your time and energy on small decisions with small rewards. Your energy is limited, use it to hunt the antelope