# Sales tips - Sales is like golf. You can make it so complicated as to be impossible or simply walk up and hit the ball. Just walk up and hit the ball! - Sales is about people and it's about problem solving. Not about solutions or technology - People buy 4 things and 4 things only. Ever: time, money, sex and approval/peace of mind. If you try selling something other than those, you will fail - People buy aspirin, always. They buy vitamins only occasionally at unpredictable times. Sell aspirin - All things being equal, people buy from their friends. Some make everything else equal then go make a lot of friends - Being valuable and useful is all you ever need to do to sell things. Help people out. Send interesting posts. Write birthday cards. Record videos sharing your ideas for growing their business. Introduce people who would benefit from knowing each other then get out of the way, expecting nothing in return. Do this consistently and authentically and people will find ways to give you money - No one cares about your quota, your payroll, your opex, your burn rate, etc. They care about the problem you are solving for them - There is more than 100 trillion dollars in the global economy just waiting for you to breathe it in - “Velocity to one dollar” is a very important concept. As a founder, set a timeline to allow idea to make $1 in revenue, be it 20 days, 200 days, 2000 days. Stick to timeline, then pivot buyer profile if timeline is not hit.