# Technology adoption life cycle A model that describes the adoption life cycle for new products and technology. ![[Innovation adoption cycle curve.png]] The technology adoption life cycle follows a Bell curve. ## Innovators The innovators are the true believers; those who invest in something new before it was validated by the market and even before it reaches maturity. The benefit for innovators is that they'll discover and invest in valuable products/technology long before others. They might invest and get a nice [[Return on Investment (ROI)]] either through the growing value of their investment, or through the fact that they'll become experts long before others. ## Early adopters Those come a tad later than innovators. The product and technology might still be quite young, but they're sensing the value before most others. They also have a chance to become experts before the majority. They're a bit more risk-averse than innovators, but they're still very enthusiastic about new technology/products. ## Early majority The early majority is the group of users that follows early adopters. They are followers of the early adopters and innovators. They hop on the train later either because they missed the discovery, or before they preferred to wait for feedback from early adopters. ## Late majority The late majority is the group of users that are influenced by the early majority. The signaling that a product/technology now has a large-enough community of users pushes them to explore and try. ## Laggards Those are the most risk-averse. They're either too caution or wanted to stick with their existing processes and tools and were finally forced to migrate. The cost for them is usually bigger. ## References - https://en.wikipedia.org/wiki/Technology_adoption_life_cycle