# The Schelling Point Conflict management strategy shared by [[Thomas Schelling]] in [[The Strategy of Conflict (book)]] - How to get people who cannot communicate with each other to collaborate - Use social norms to end up on the selling point so even if we cannot communicate we can rely on the social constructs and social environment for example if you're in Belgium then chances are that we would choose a dress Elsa meeting point and maybe the the marketplace right in the center and the time might be the New Year's Eve at midnight or something because we are rational Another name for a Schelling point is a "Focal point". In [[Game theory]], it's a solution that people tend to choose by default in the absence of communication, in order to avoid coordination failure.