# Tiktok Tips ## Analytics Good signals for TikTok - Do people replay it? - Look at Average Watch Time. If longer than the video length, then it means people replay it - Do people look at the whole video or not? - Do people share it? - Do people comment it? - Do people like it? - Only visible social proof for each video (apart from comments) ## Advice - Need to have a "Reveal" - We are hardwired to need "resolution" - It pushes us to watch the entire thing - Tease tease tease - Use text on screen at the beginning to build anticipation - "You won't believe what happened when..." - Build a community within the comments - Add songs to your favorites on the app - Uploading - Make sure to enable high quality uploads