# Workflow Cashflow Outflow model ## Workflow - Know where you're going - Find a niche, pick a target market and understand the competition - Be as specific as possible - Build systems to make work easy and fun - Build systems to remove friction and boost creative output - The goal: do more, stress less, and do more of what you love ## Cashflow - Create evangelists - Deliver tons of free value to your audience, before selling to them. This builds up for [[Eventual reciprocity]] - Keep in mind the [[7-11-4 rule]] - Sell effortlessly - Only ~1% of your audience will buy from you - Avoid selling directly to them - Build an email list of people who want you to sell to them by offering a free lead magnet in return for their email - More upfront value = more likely to buy later - Generate sustainable income - Diversify revenue streams - Ads - Affiliates - Sponsors - Physical products - Subscriptions - Software - Coaching ## Outflow - Free up your time - Outsource work to be able to focus on what brings you joy - [[Delegate and elevate model]] - Delegate what you don't like, and what you're not good at - Scale your creator business - Hiring h Reference: https://x.com/AliAbdaal/status/1572925950379139072