--- status: Read title: The Mom Test subtitle: How to talk to customers & learn if your business is a good idea when everyone is lying to you description: The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better. categories: - Business - Marketing - Entrepreneurship - Non-fiction authors: - [[Rob Fitzpatrick]] published_on: 2013-10-09 publisher: Robfitz Ltd pages: 130 isbn: 1,492,180,742 cover: http://books.google.com/books/content?id=Z5nYDwAAQBAJ&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api local_cover: 50 Resources/51 Attachments/51.03 Public/The Mom Test (book).jpg link: https://amzn.to/3zl3iIC tags: - type/book - books - summaries - entrepreneurship - business - zone/areas - zone/areas/literature_notes created: 2024-07-05T15:54 updated: 2026-04-01T14:43 public_note: true date_finished: 2022-01-15 rating: ★★★★★ --- # The Mom Test (book) - Author(s): [[Rob Fitzpatrick]] - Link: https://amzn.to/3zl3iIC ![[The Mom Test (book).jpg|200]] # Brief description # Key quotes > ... # Key ideas ... # Chapter 1: ... #todo add my notes ## References -