# AI Pitfalls to avoid
- Don't expect AI to solve verything
- Be realistic about what AI can and cannot do given limitations of technology, data and engineering resources
- Don't hire 2-3 ML engineers and count solely on them to come up with use cases
- Pair engineering talent with business talent. Crease cross-functional teams to find feasible and valuable projects
- Don't expect AI projects to work the first time
- Plan for AI development to be an iterative process. Multiple iterations will be needed to succeed
- Don't expect traditional planning processes to apply as is
- Work with the AI team to establish timeline estimates, milestones, KPIs, etc
- Don't think you need AI superstars
- Keep building your team, but get going with what you have