# AI SEO AI SEO (also called Generative Engine Optimization or GEO) is the practice of optimizing content to be surfaced and cited by AI-powered search engines and LLM-based answer engines such as Google AI Overviews, ChatGPT search, and Perplexity. Unlike traditional [[Search Engine Optimization (SEO)]], which targets ranked lists of links, AI SEO focuses on getting content included in generated answers. Key practices include writing clear, factual, well-structured content that LLMs can easily parse and attribute; using structured data and schema markup; building topical authority and brand mentions across the web; and ensuring content is accessible to AI crawlers. Tools like [[Ahrefs]] now include AI-specific features such as "AI Search Health" scores and brand mention monitoring in AI search engines. ## References - https://ahrefs.com/blog/ai-seo/ ## Related - [[Search Engine Optimization (SEO)]] - [[Ahrefs]]