# Attention momentum When you manage to [[Publish new content regularly]], your audience will have developed the habit to go check your new creations. This is what I call attention momentum. Creating habits in the lives of your audience is the holy grail for content creators. It's not a numbers game. The goal is not to have more followers for the sake of having more followers. What matters is that you can really grab the attention and interest of your audience by regularly delivering value to them. Once you have attention momentum, you can slow down without risking losing the attention of your audience. The momentum and the habit makes it so that it takes time for the numbers to start going down. Although, it's best to keep going, at least at the same pace, in order to maintain that momentum and even to increase it. As the numbers increase, there is an amplification effect at play. ## Related - [[Staying top of mind for your audience]]