# Audience acquisition flywheel The audience acquisition flywheel is the engine you build and rely on for expanding your audience. It can be composed of different things forming a "network" of interconnected elements, such as: - [[Pillar pieces]] - Newsletters - Free content (e.g., email courses, free downloads, etc) - Content focused on *very* specific problems - Curated or created case studies (e.g., 10 PKM experts who...) - Early/exclusive content with added value for the audience - Content targeting different audience levels (i.e., getting more people into your flywheel) - Templates, processes and systems (i.e., "plug-and-play" content/products/services) ## Related - [[How to engineer credibility]]