# Building in public ## How Share... - Whatever we learn about - What we struggle with - What we discover - Milestones - Metrics - Revenue numbers - Big events (good or bad) - Small wins - Explanations about choices and their impact - Strategic shifts - Failures and how it happened - Ideas - Questions ## Why - Increases our trust capital - Connect to the minds of people - Unite and elevate people around us - Productize ourselves - Don't create a nameless brand - Remain ourselves, honest, truthful, quirky, imperfect ## To avoid - Sharing too much - Giving away our competitive advantage - That should stay private - Anything that is not in line with the brand/strategy should remain private (Arvid Kahl: https://x.com/arvidkahl/status/1461410920966545417) - Anything that can devalue your product, your reputation or your brand should not be shared - Don't share mistakes, struggles and failures without accompanying those with lessons learned - Don't share revenue numbers for too long. As some point, competitors might benefit from knowing that information