# Educating vs entertaining spectrum The content you create is always somewhere on the education vs spectrum. If you’re focused on educating, you inform and explain (e.g., using textbooks, articles, news, videos, etc). If you entertain, you captivate attention, tell stories (fiction or not), etc. You can decide to be anywhere on the spectrum. There's no right or wrong. But you need to be intentional about it. Ideally, go somewhere unexpected for your category. Surprise your audience. Innovate. > [[The more unexpected the style, in the context of your category, the more likely you are to stand out]] Standing out increases engagement (both positive and negative).