# Empathy Canvas Designed at by [[Dave Gray]] at XPlaner (http://www.xplaner.com/) as part of a [[Human-centered design]] toolkit called [[Gamestorming]]. Also called the "Empathy Map". It is use to improve customer experience, navigate organizational politics, design better environments, etc. It was designed as a framework to complement an exercise in developing empathy. ![[empathy map canvas schema.png]] How to use it: - Start with the GOAL section, by defining WHO will be the subject of the Empathy Map and a goal: something they need to DO. It should be framed in terms of an observable behavior - Once you have clarified the goal, work your work clockwise around the canvas, until you have covered Seeing, Saying, Doing and Hearing - The process of focusing on an observable phenomena (that they see, say, do and hear) is like walking a mile in their shoes. It gives us a chance to imagine what their experience might be like, to give us a sense of what it "feels like to be them" - Only AFTER you have made the circuit of outside elements do you focus on what's going on inside their head - If you are designing products, services or customer experiences, a completed map is a great input for a value proposition design exercise, which you can do using a [[Value Proposition Canvas]] ## Related - [[Human-centered design]] ## References - https://medium.com/the-xplane-collection/updated-empathy-map-canvas-46df22df3c8a - PDF version: https://gamestorming.com/wp-content/uploads/2017/07/Empathy-Map-Canvas-006.pdf - ![[Empathy-Map-Canvas-006.pdf]]