# Evolution of the value of attention For the longest time, the value of human attention has been quite constant. People mostly exchanged their time and attention for money. Now, that we're in era of the [[Attention economy (MoC)|Attention Economy]], the value of attention has dramatically increased. Everyone wants our attention to sell us goods and services, directly, or indirectly. This evolution is linked with the rarity of information. Cfr [[Evolution of the value of information]]. ![[Evolution of the value of attention and information.png]] The more competition there is to grab our attention, the more valuable it becomes. ## Related - [[Capturing attention creates leverage]] - [[How Information Overload is Ruining Your Life]]