# Exponential change Everything is bound to accelerate exponentially in the coming years. Time is accelerating because of the "Red Queen effect". Basically, the idea is that humanity embarked into a competition that always pushes everyone and everything to innovate, improve, catch up with competitors, deliver faster, etc. Organizations compete for talented people, talented people always look for better opportunities, companies do their best to find investors, companies compete with each other on all fronts, investors fight against each other to be the ones funding the next unicorn, etc. In turn, this has important effects on how fast our society as a whole evolves. There's an upcoming acceleration *shock*, which will all take us by surprise. And it makes sense. Everything grows exponentially. For instance, each day, more and more content is produced. The curve is exponential. We’re already drowning in content, and it will be much much worse in the future. I don’t know about you, but personally, it’s been years since I’ve been able to keep up with the pace. I have hundreds of movies to watch, thousands of series to binge-watch, thousands of videogames to try, etc. Choosing anything is harder and harder! The world fights for our attention, and it’s kind of frightening. But content is just one aspect. *Everything* will accelerate. We see more and more extreme weather events all across the globe, and things will get worse from now until 2050. We live in a global economy, and competition will get much fiercer. Technology changes faster and faster, and our ability to learn faster and faster will become more critical as we move forward. ## References - https://medium.com/accelerated-intelligence/google-director-of-engineering-this-is-how-fast-the-world-will-change-in-ten-years-6f1e653b5374