# Fear of Missing Out (FOMO) When there's urgency to get or do something that looks tempting. We fear missing an opportunity. But [[FOMO is triggered by urgency, and FOMO isn't a good decision-making criteria]] Techniques: - Promotions that bizarrely end in 10 minutes - Products that are always almost not in stock anymore - Campaigns that always end soon - Limited-time free shipping - People that are looking at the same product as we are - Content that expires - Special offers - [[Tiered pricing]] - ... On a personal level, FOMO needs to be noticed, and avoided. It's dangerous to fall for it, as it pushes us to make more emotional decisions. On the other hand, FOMO is a useful concept to take advantage of for sales and marketing. Scarcity and limited-time offers are great ways to trigger FOMO, and push people to make a purchase.