# Flywheels Flywheels are network effects. They can be created and reinforced by *connecting* products, articles, newsletters, etc together. As more and more links are created between the different pieces of the puzzle, and as the audience expands, the network effect becomes stronger and stronger. People discover a piece of content and go from there to other connected nodes in the network (e.g., a course, a product, another article, etc). ## Related - [[My communications plan]]