# Focus on being unique, not on competition You need to forget about competition. Even if there are competitors in your market, in your area of expertise, it doesn't matter one bit. What matters is the uniqueness of what you create. Your offer needs to be special, different. It should be relevant and valuable to your customers. If you can find people who see the value of what you have to offer, then you'll be fine. Other people will do other things, that will convince different people for different reasons. You needn't care about that. All you need to care about is reaching the right people. Whatever the "competition" does, you don't have to worry about.