# Freedom of thought To think freely, you need to keep control over what you consume. Otherwise, you end up filling your mind with ideas that aren't yours, and that will certainly influence you, consciously or not. [[If you don't control what you choose to consume, you lose control over your thoughts]]. As I explained in [[How to choose your sources and inputs]], social media platforms have their own incentives, and those are not aligned with yours. Their goal is to grab your attention for as long as possible.