# Freedom of thought To think freely, you need to keep control over the information you consume. Otherwise, you fill your mind with ideas that aren't yours, and that can influence you, consciously or not. [[If you don't control what you choose to consume, you lose control over your thoughts]]. As I explained in [[How to choose your sources and inputs]], social media platforms have their own incentives, and those are not aligned with yours. They make money from your attention, not from your thinking. So they'll keep you scrolling as long as they can. So pick your inputs on purpose. Otherwise someone else picks them for you, and your thinking follows.