# Google Photos
Google Photos is a cloud-based photo and video storage, organization, and sharing service developed by Google. Launched in 2015 as a standalone product split from Google+, it uses machine learning for automatic categorization, facial recognition, and search.
## Key features
- **Automatic backup**: Syncs photos and videos from mobile devices
- **AI-powered search**: Search by people, places, objects, and text — no manual tagging needed
- **Memories**: Surfacing past photos based on date and location
- **Sharing**: Shared albums, partner sharing, and shareable links
- **Editing**: Built-in photo and video editing tools with AI-powered suggestions (Magic Eraser, etc.)
- **Google Lens integration**: Identify objects, text, and landmarks in photos
- **Cross-platform**: Web, Android, iOS, and Chromebook
## Storage and pricing
- Free tier was unlimited (compressed) until June 2021
- Now counts against Google One storage (15 GB free shared across Gmail, Drive, Photos)
- Paid plans via Google One for additional storage
## Self-hosted alternatives
- **[[Immich]]**: The most popular open-source alternative — high-performance, self-hosted, with similar ML-powered features (facial recognition, CLIP search, memories) running entirely on local infrastructure
- PhotoPrism
- LibrePhotos
## References
- https://photos.google.com
- https://en.wikipedia.org/wiki/Google_Photos
## Related
- [[Immich]]
- [[Google Keep]]