# How to create a content roadmap ## Nicolas Cole Ideas shared by [[Nicolas Cole]] in [[The Art and Business of Online Writing (book)]]: ### The long game Write a thousand articles. Build a library of content. The more you have in a given category, the more dominant your voice becomes. Stick with it for a long time. Make your flywheel spin faster and faster. ### Be timely and timeless Be timely. Cover what matters **NOW**. Follow trends. Be timeless. Write content that stands the test of time. Write about universal principles. Timeless content is much more valuable in the long run. ### Define your content pillars Define your target(s): - General audience - Universal topics - Habits - Life lessons - Productivity - Health - ... - Niche audience - Hyper relevant to your expertise - Industry/Company - The environment you're in and your industry ### Define your content types - Actionable guide - Opinion piece - Curated list - Story - Credible talking head ### Choose your approaches You can approach topics in different ways: - Exploration - Habits and Routines - Lessons - Tips - Stories - Systems, Processes or Workflows - Implementation blueprints - Transformation - Timely content ### Combine If you combine content pillars, content types, and approaches, you can create endless pieces of content out of a single idea.