# How to define your own style ## Position on the educating vs entertaining spectrum You need to pick a spot on the [[Educating vs entertaining spectrum]]. The content you create is always somewhere on the education vs spectrum. If you’re focused on educating, you inform and explain (e.g., using textbooks, articles, news, videos, etc). If you entertain, you captivate attention, tell stories (fiction or not), etc. You can decide to be anywhere on the spectrum. There's no right or wrong. But you need to be intentional about it. Ideally, go somewhere unexpected for your category. Surprise your audience. Innovate. > [[The more unexpected the style, in the context of your category, the more likely you are to stand out]] Standing out increases engagement (both positive and negative). ## Focus on speed Also, keep this in mind: > [[The Internet favors what’s fast]] You need to catch attention really quickly, and you need to maintain momentum and tension in your writing. If your story is reliant on the reader making it past the first few pages, then chances are, your story doesn’t need those pages. Your [[Rate of Revelation]], the pace at which you reveal new information, should be high. This is what keeps readers interested and engaged. Pack a ton of information in each paragraph. ## Related - [[Why and how to choose a category for your content]]