# How to engineer credibility ## Implied People judge the content first. If you write quality content and if it resonates, then you’ll gain credibility with each piece you put out there. Other elements: - profile picture - bio - production quality - grammar - organization of ideas - specificity ## Perceived Being featured in major publications, what credible people say about you, how many followers you have, achievements, how much money you’ve made from your craft, ... ## Earned Signal of experience. People need to know how seriously you play the game. You need to show your intention and intensity. Your production/activity level needs to be rocket-high. You need to prove you deliver. > Actions > Words. People don’t care much about fancy titles. They get hooked by consistency, dedication, hard work, work quality, production quality, resonance. Other signals: how long you’ve been creating content, how often you create, how much you’ve created, how many consume your content, how well some of your content has performed, how many views on your content. Earned credibility can’t be bought. It requires actual effort, dedication, skill, endurance, discipline. ## Don't forget to leverage it You need to leverage your earned credibility. Proudly wear your badges of credibility. Don’t shy away. Be proud. Leverage your credibility everywhere. ## Related - [[How to improve your credibility]]