# How to improve your credibility ## Nicolas Cole Ideas shared by [[Nicolas Cole]] in [[The Art and Business of Online Writing (book)]]: To improve your credibility, better lean on it. Some ways to do so: - Association: share personal stories while being surrounded by recognized subject matter experts or celebrities - Context: set the stage, explain why your take is unique - Arguments: challenge conventional wisdom. Write about what not to do and why. Write about things people should avoid, unless if they want to fail - Reframe: reframing a topic is a powerful way to convey your audience that you know something most other people in your category don't - Perception: stand out (visually, and in all other dimensions)