# Keyword Research ## Tools - Google Keyword Planner - Ahrefs - SEMrush ## Keywords - Look for long-tail keywords (lower competition but high search intent) - Analyze the search volume and difficulty to prioritize efforts - Add variations and synonyms of target keywords to capture a wider audience - Keep an eye on trending topics and include those in the content strategy What to look for: - Monthly volume >500 - Keyword difficulty <20 - 100+ child keywords