# Lead Magnets Lead Magnets are resources that are usually given away for free in exchange for contact information and/or the permission to get back to the person who received access. Lead Magnets are interesting because they raise awareness about you/your products/services, improve your reputation/credibility, etc. More importantly, lead magnets are a great way to get people to enter your sales funnel. A few examples: - A free PDF guide - A free e-book - A free checklist - ... Lead magnets are often offered in exchange for: - Filling a form with email address, name, etc - Liking/Resharing/Commenting a tweet/post - Following someone Lead magnets may be delivered in various ways: - Email - DM - ...