# My communications plan This is my ([[Sébastien Dubois]]) [[Communications plan]]. It describes where/how I share information and ideas. It's part of my business [[Flywheels|flywheel]]. ## Goals of this plan - Give me confidence that I communicate effectively - Maximize the distribution of my ideas - Maximize their visibility and impact - Respect people's time, attention, and preferences ## Channels Here are the "channels" I use and am present/active on: - My public notes: https://notes.dsebastien.net - My blog: https://dsebastien.net - RSS feed: https://www.dsebastien.net/rss - Automatically updated when I publish blog posts and newsletters - My news page: https://dsebastien.net/news/ - A curated, chronological feed of short notes from my public notes, mirrored to my blog (Simon-Willison-style) - RSS feed: https://dsebastien.net/news/rss/ - Notes land here when I flag them with `public_ghost_blog_news: true` - My newsletter: - Main: https://dsebastien.net/newsletter - Sign up: https://www.dsebastien.net/#/portal/signup - LinkedIn: https://www.linkedin.com/newsletters/6981541322369200128 - Substack: https://substack.com/@developassion - Medium: https://pkmjournal.com - X: https://x.com/dSebastien - YouTube: https://www.youtube.com/@dsebastien - Social media - X - Personal: https://x.com/dSebastien - PKM: https://x.com/PKMDaily - LinkedIn: https://www.linkedin.com/in/sebastiend - Substack: https://substack.com/@developassion - Threads.net: https://www.threads.net/@sebastienduboisbe - Mastodon: https://pkm.social/@dsebastien - BlueSky: https://bsky.app/profile/dsebastien.bsky.social - TikTok: https://tiktok.com/@DeveloPassion - Product launches and updates - Store Website (Knowledge Forge): https://store.dsebastien.net - My product landing pages - Includes all data about my products, testimonials, ratings, sales, ... - Gumroad: https://developassion.gumroad.com - The [[Merchant of Record (MoR)]] I use - Manage sales for me - Product Hunt - Personal: https://www.producthunt.com/@dsebastien - DeveloPassion: https://www.producthunt.com/@developassion - Code updates via GitHub: https://github.com/dsebastien - Medium - My profile: https://medium.com/@dsebastien - My PKM Journal: https://pkmjournal.com - Hacker news - My profile: https://news.ycombinator.com/user?id=dSebastien - Communities - Knowledge Management - [[Knowii Community]] - Reddit: - My PKM sub-reddit: https://www.reddit.com/r/PersonalKnowledgeMgmt/ - Other PKM sub-reddit: https://www.reddit.com/r/PKMS/ - Obsidian sub-reddit: https://www.reddit.com/r/obsidianMD - Zettelkasten sub-reddit: https://www.reddit.com/r/Zettelkasten - Discord Obsidian: https://discord.gg/obsidianmd - LinkedIn Note-making, note-taking, sense-making and PKM: https://www.linkedin.com/groups/12791665/ - AI - [[Knowii Community]] - Knowledge Work - [[Knowii Community]] - Zen productivity - [[Knowii Community]] - Indie Hacking and Solopreneurship - [Small Bets](https://gumroad.com/a/387408595/BpKYQ) ## General principles All my ideas first appear on my public notes. I then turn some of those into articles that add to my notes (also published on the notes Website), and then I - Publish those on my blog - Cross-post those to other places - Promote on social media platforms, in my newsletter, in the [[Knowii Community]], in various others communities, and on Hacker News My blog is the main entry point to everything I share, and my newsletter is my main way to share updates. ## Ideas I first share ideas on my public notes and/or on social media. I then reshare those on various social media platforms. ## News Some of my public notes are worth broader reach than the notes Website alone. I curate those by selecting them from my public notes and surfacing them on [my news page](https://dsebastien.net/news/) — a chronological, Simon-Willison-style feed mirrored to my blog. Selection is manual and intentional: I review recent public notes and pick the ones that feel worth sharing as short-form updates (interesting links, quick takes, announcements, small discoveries). Each news post keeps its canonical URL on notes.dsebastien.net; the blog mirror is just a discovery surface for readers who follow the main site. See [[Process - Ghost News Publishing]] for the pipeline details. ## Articles I prepare articles within my notes, publish those on my notes Website, then turn those into articles that I publish on my blog, which represents the canonical link for those. Then, I cross-post those articles on different platforms: - Medium (PKM Journal if the article is about [[Knowledge Management (KM)]]) - Substack - LinkedIn (DeveloPassion's Newsletter on LinkedIn) I also sometimes share my articles on HashNode, DEV.to, when topics are relevant, but it's rare. ## Newsletters I prepare my newsletters within my notes, publish those on my notes Website, then turn those into newsletter editions on my main newsletter. I then cross-post those newsletters on different platforms: - Medium (PKM Journal if the article is about [[Knowledge Management (KM)]]) - Substack - LinkedIn I plan on also sharing those as long "tweets" on X. ## Videos I publish long-form videos to YouTube, and short ones on TikTok. I then cross-post those on social media platforms. ## Project/Product launches and updates Whenever I launch a new project or product, I promote it using all of the channels at my disposal. When I have important/relevant updates to share, I send it to all existing customers, created dedicated blog posts, mention it in my newsletter, and on social media. ## Now I shared what I'm currently busy doing on my "now" page: https://www.dsebastien.net/now/ I try updating it once per quarter at a minimum. ## Personal updates I share personal updates via my newsletter, but also via my "about" page: https://www.dsebastien.net/about/ I use that page to document my life's journey, big events and big shifts. ## Related - [[Communications plan]]