# Nature is not cheap anymore Society has used natural resources as if they were free and infinite. That model has pushed society towards consumerism, waste, and a shameful lack of responsibility towards the environmental impact of our choices. Natural resources are neither free nor infinite, and we have now reached the limits of that model. Unfortunately, with dramatic consequences for the planet. Now, we have no choice but to revisit our approach and make more responsible choices. Both for us and our children. If we fail to make the right choices now, there will be no way back.