# Pillar pieces Pillar pieces are the most valuable, most comprehensive, most impactful and most engaging pieces of content you have. They're the ones that widen your audience, make people come back to your Website, subscribe to your newsletter, etc. Pillar pieces are key parts of the [[Audience acquisition flywheel]] Use data to determine which topics deserve their own pillar pieces. Always test ideas in social environments to see what is relevant, what resonates (i.e., what works). > [[People buy for convenience, specificity, or both]] Pillar pieces can be turned into products and services. Give away 99% for free. Monetize the last percent. That one percent should be the most valuable. > [[The best products and services are a reflection of your proven, high-performing topics]] ## Related - [[The Art and Business of Online Writing (book)]]