# Productized services - Not about selling your time - Instead, it's about the value you deliver (value-based princing > hourly rate) - Price = Costs + Profits + Consideration of market (supply & demand) - Shift mentality from selling services to building products - Identify valuable deliverables for them - Informal discussions - Ideation - MVP preparation - Architectural review - Pack of support hours available each month - Create a packaged service - For X per month, you get A, B, C - Charge upfront - When we think we're not enough, we seek external validation and objects to confirm we are enough - Everyone wants to be loved by themselves - You cannot be sorry for yourself