# RICE framework
RICE is a prioritization framework (developed by Intercom) that scores initiatives using four factors:
- **Reach**: number of users affected in a time period
- **Impact**: effect on each user, scored from 0.25 minimal to 3x massive
- **Confidence**: certainty in estimates, typically 50-100%)
- **Effort**: Person-months
The formula is `(Reach × Impact × Confidence) / Effort`, producing a score that enables objective comparison of competing projects.
RICE reduces subjective bias in prioritization decisions, creates a common language for teams discussing priorities, and focuses attention on high-reach, high-impact initiatives.
## References
- Intercom's original article: https://www.intercom.com/blog/rice-simple-prioritization-for-product-managers/
- ProductPlan glossary: https://www.productplan.com/glossary/rice-scoring-model/