# SEO Tips ## General - Include outbound links to reputable sources - Include many headings - Breakup content using headings based on keywords that already have traffic and can be related - Explore competitors content for specific keywords (and do better) ## LinkedIn LinkedIn tips for the LinkedIn algo: - 1200-2000 characters (1470 is ideal) - > 9 hashtags reduces reach by 35% - All star profile increases initial exposure by 30-40% - Creator mode turned on increases your community of followers x5 (but 3x fewer invitations to connect) - Upload a video natively or use Vimeo; not YouTube - Best time to post: 8-10AM on Tuesdays, Thursdays and Saturdays - If 40-50% of tagged people don't respond, it is negative to reach - But if they do comment, you get 10-15% increase in reach - However if you tag in comment, there is no negative impact if they don't respond - Comments are 4x more powerful than a like, and 7x more powerful if given in the first two hours - Do comment your favorite tips! - Having emojis or not has no impact, except 10 emojis in a post reduces reach by 15 to 20%