# Serviceable Obtainable Market (SOM) The portion of the [[Serviceable Available Market (SAM)]] that you manage to capture with your products/services. This metric allows to help de-risk investments. To be realistic, it needs to take into account: - Your product - Your marketing plan - The identified distribution channels - Information about your competition The SOM should correspond to a large-enough part of the [[Serviceable Available Market (SAM)]]. ## References - https://www.thebusinessplanshop.com/blog/en/entry/tam_sam_som