# Social media platforms lifecycle Don’t marry to any specific social media platform. They will change or fade away. Keep the lifecycle of social media platforms in mind: - A new one appears. Early audiences flock - It gain traction. Early users become influencers - It's established. The journey to profitability begins - Monetization starts. User reach starts falling - The business model is established. Reach is throttled - Time to find a new platform! ## Related - [[Where to write online]] - [[The Art and Business of Online Writing (book)]]