# Time is a currency Time has always been the real currency of humans. Whenever we work for someone, we trade our time for money. [[Time is our most valuable asset]]. And in the current [[Attention economy (MoC)|Attention Economy]], everyone is trying to steal it away from us (cfr [[Stimulated attention]] and [[Attention types]]). To use our time in the best possible way, we need [[Clarity (MoC)]], and to use [[Directed attention]] as much as possible. [[When information is cheap, attention becomes expensive]] — [[James Gleick]]