# Where to write online > [[Where you should be writing today isn’t necessarily where you should be writing tomorrow. The digital landscape is always changing]] ## Avoid major publications Major publications are not worth it: - You work for them - You have an editorial line to follow - You can’t just write what you want - It doesn’t guarantee any success - It’s more about credibility and status - It doesn’t let you self-promote One benefit is credibility. Another is SEO because of their Domain Rating (DR). They also mention you on social media, helping build your audience. While they may be have big audiences, but their distribution is rather limited. ## Prefer social media platforms Social platforms, such as Medium, Quora, Substack, etc., outperform big publications. Publish there, analyze the data. Pros: - Readers can discover you - You can earn credibility through views, shares, comments... - You can build relationships with readers and other writers - You still own your content - People consider you more objective compared to writing on a blog - Your content has more chances to be shared - Feedback is more immediate Don’t marry to any specific social media platform. They will change or fade away: [[Social media platforms lifecycle]] ## Related - [[Social media platforms lifecycle]] - [[The Art and Business of Online Writing (book)]]