# Why Test The Why Test is a simpler framework developed by [[Emily Heyward]]. It was created to help founders improve their marketing and branding. But it can also be used for [[Root-cause analysis (RCA)]], similarly to [[Ishikawa diagrams]] and the [[Five Whys Technique]], or even to life/career decisions. The core idea is to ask the following question multiple times: **"Why does *that* matter?"**. Asking that question multiple times is like peeling an onion, uncovering deeper and deeper reasons/causes/motivations. ## Related - [[Work on your list of why's]] - [[Five Whys Technique]] - [[Root-cause analysis (RCA)]] ## References - https://www.entrepreneur.com/growing-a-business/want-to-improve-your-marketing-use-this-5-step-strategy/488865