# Marketing (MoC)
## Overview
Notes about marketing.
## Notes
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- [[Ahrefs]]
- [[AI SEO]]
- [[Alex Osborn]]
- [[Amol Avasare]]
- [[And but and therefore (ABT) storytelling]]
- [[Answer Socrates]]
- [[AnswerThePublic]]
- [[Awareness strategy]]
- [[Buyer Persona]]
- [[Cold emailing tips]]
- [[Connecting social media with email is the key to long-term business success]]
- [[Content that generates traffic and content that sells aren't necessarily the same]]
- [[Core human drives]]
- [[Creator Economy]]
- [[Customer journey]]
- [[Customer Pain Points]]
- [[Developers should be more interested in marketing]]
- [[EmailOctopus]]
- [[Fear of Missing Out (FOMO)]]
- [[Fear, Uncertainty and Doubt (FUD)]]
- [[Flywheels]]
- [[Fresh Start Effect]]
- [[Funnel metrics]]
- [[Gumroad]]
- [[Ideal Customer Profile (ICP)]]
- [[Keyword Research]]
- [[Knowii Affiliate Program]]
- [[Landing page copywriting tips]]
- [[Launching too soon]]
- [[Lead Magnets]]
- [[Market risk]]
- [[Marketing is the act of trying to convince people to do business with you, for a profit]]
- [[Mindshare]]
- [[PAS Framework]]
- [[Product Hunt Launch Checklist]]
- [[Product success tips]]
- [[Promotional offer types]]
- [[Purple Cow (book)]]
- [[Reply to mail with a scenario]]
- [[Search Engine Optimization (SEO)]]
- [[SEO Tips]]
- [[Social media strategy of Justin Welsh]]
- [[SWAG]]
- [[The 5 core parts of a business]]
- [[Tips to increase Domain Rating (DR)]]
- [[Tips to promote yourself online every single day]]
- [[Viral loop]]
- [[Ways to niche down]]
- [[Where to promote projects]]
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## Quotes
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- [[A landing page is a salesperson who never sleeps]]
- [[A story is a bazooka , whereas an analogy, metaphor is a handgun]]
- [[Don’t just shout your idea into the void. Repeat it until it’s heard]]
- [[Every human buys with emotion and then justifies with logic after the fact]]
- [[First-time founders are obsessed with product. Second-time founders are obsessed with distribution]]
- [[If you're trying to sell something, everything you do is marketing]]
- [[In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible]]
- [[People only want the best of anything]]
- [[Sales in mass is marketing]]
- [[Sell the problem you solve, not the product you make]]
- [[Show me the incentives, and I’ll show you the outcome]]
- [[You are not the hero. Your customers are the heroes. You are only their guide]]
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