# Sales (MoC) ## Overview Notes about sales. ## Notes <!-- QueryToSerialize: LIST FROM #sales AND !#type/quote AND !#type/creation/quote WHERE public_note = true SORT file.name ASC --> <!-- SerializedQuery: LIST FROM #sales AND !#type/quote AND !#type/creation/quote WHERE public_note = true SORT file.name ASC --> - [[7-11-4 rule]] - [[Anchoring]] - [[And but and therefore (ABT) storytelling]] - [[Buyer Persona]] - [[Connecting social media with email is the key to long-term business success]] - [[Content that generates traffic and content that sells aren't necessarily the same]] - [[Core human drives]] - [[Customer journey]] - [[Decoy effect]] - [[Developers should be more interested in marketing]] - [[Endowment effect]] - [[Fear of Missing Out (FOMO)]] - [[Feedforward effect]] - [[Flywheels]] - [[Focus on being unique, not on competition]] - [[Funnel metrics]] - [[Hick's Law]] - [[Ideal Customer Profile (ICP)]] - [[Knowii Affiliate Program]] - [[Landing page copywriting tips]] - [[Launching too soon]] - [[Lead Magnets]] - [[Lifetime memberships]] - [[Lifetime Value (LTV)]] - [[Loss aversion]] - [[Market value types]] - [[Merchant of Record (MoR)]] - [[Monthly Active Users (MAU)]] - [[Monthly Recurring Revenue (MRR)]] - [[PAS Framework]] - [[Prepare people to learn]] - [[Product success tips]] - [[Promotional offer types]] - [[Pseudo-Set Framing]] - [[Purple Cow (book)]] - [[Sales is results-driven communication]] - [[Sales tips]] - [[Scarcity]] - [[Sell anything model of Dickie Bush]] - [[Sell anything model of Justin Welsh]] - [[Skeuomorphism]] - [[Social proof]] - [[Subscription business model]] - [[The 5 core parts of a business]] - [[The first law of consumer tech is nobody pays for consumer tech]] - [[Veblen goods]] - [[Viral loop]] - [[Ways to niche down]] - [[We are doing sales whenever we have an end result when discussing with someone]] - [[Win-Win method]] <!-- SerializedQuery END --> ## Quotes <!-- QueryToSerialize: LIST FROM #sales AND (#type/quote OR #type/creation/quote) WHERE public_note = true SORT file.name ASC --> <!-- SerializedQuery: LIST FROM #sales AND (#type/quote OR #type/creation/quote) WHERE public_note = true SORT file.name ASC --> - [[A landing page is a salesperson who never sleeps]] - [[Don’t sell at the highest price they’ll pay. Sell at the highest price they’ll stick]] - [[Don't sell products. Sell stories]] - [[Every human buys with emotion and then justifies with logic after the fact]] - [[First-time founders are obsessed with product. Second-time founders are obsessed with distribution]] - [[If you're trying to sell something, everything you do is marketing]] - [[Learn to sell. Learn to build. If you can do both, you will be unstoppable]] - [[People buy for convenience, specificity, or both]] - [[People don't buy what you do. They buy why you do it]] - [[People don't care about your solutions nearly as much as they care about their problems. If you want to make a sale, focus on the problems]] - [[People don’t care when you ask them to buy something. If you help them first]] - [[Sales in mass is marketing]] - [[Sell what you know and see what sticks]] - [[The best products and services are a reflection of your proven, high-performing topics]] - [[What's not negotiable today may be negotiable tomorrow]] - [[When people say your product is too expensive what they really mean is your product isn’t valuable enough]] - [[Women dominate the book-buying market. If you only show your work to other guy friends, only have it edited by guys, and don't write something that's equally appealing to women, you will probably fail]] - [[You are not the hero. Your customers are the heroes. You are only their guide]] <!-- SerializedQuery END -->