# Al Ries Al Ries (1926-2022) was a pioneering marketing professional and author who revolutionized modern marketing by co-founding the concept of "positioning" with Jack Trout. Born in Indianapolis, Ries is best known for co-authoring seminal marketing books including "Positioning: The Battle for Your Mind" and "The 22 Immutable Laws of Marketing." He founded the consulting firm Ries & Ries with his daughter Laura, helping major brands develop effective positioning strategies. Ries was inducted into the Marketing Hall of Fame in 2016, cementing his legacy as one of the most influential marketing thinkers of the 20th century. His work on positioning fundamentally changed how companies think about brand strategy and competitive differentiation in the marketplace. ## Quotes <!-- QueryToSerialize: LIST FROM #type/quote AND [[Al Ries]] WHERE public_note = true SORT file.name ASC --> ## Books <!-- QueryToSerialize: LIST FROM #books AND [[Al Ries]] WHERE public_note = true SORT file.name ASC --> <!-- SerializedQuery: LIST FROM #books AND [[Al Ries]] WHERE public_note = true SORT file.name ASC --> - [[The 22 Immutable Laws of Marketing (book)]] <!-- SerializedQuery END -->