# Alex Hormozi Alex Hormozi (born August 18, 1988) is a first-generation Iranian-American entrepreneur, investor, and philanthropist. He is the founder and CEO of Acquisition.com, a holding company that invests in asset-light, high cash flow businesses. Hormozi graduated Magna Cum Laude from Vanderbilt University in three years with a BS in Human & Organizational Development focusing on Corporate Strategy. He started his first brick-and-mortar business in 2013, scaled it to six locations, then transitioned to helping turn around 32+ businesses. He has founded and scaled three companies to $120M+ in cumulative sales and achieved a net worth over $100M by age 32. He is married to business partner Leila Hormozi and is known for his expertise in customer acquisition and monetization. ## Quotes <!-- QueryToSerialize: LIST FROM #type/quote AND [[Alex Hormozi]] WHERE public_note = true SORT file.name ASC --> <!-- SerializedQuery: LIST FROM #type/quote AND [[Alex Hormozi]] WHERE public_note = true SORT file.name ASC --> - [[Big persistence compensates for bad timing. Because if you stay at it long enough, it’ll eventually be the right time. And when it is, while everyone is trying to time it. You’ll have been ready for years]] - [[Don’t sell at the highest price they’ll pay. Sell at the highest price they’ll stick]] - [[If you cannot explain why you believe what you believe, then it isn’t your belief, it’s someone else’s]] - [[It’s a lot easier to say all successful people got lucky than it is to admit you have no ability to delay gratification, handle rejection, or think for yourself]] - [[Most people don't really give up on their dreams. They see the price tag then decide it's too expensive]] - [[Reputation is too small to matter until it’s to too big to change]] - [[Simple scales. Fancy fails]] - [[Some of the best improvements are through deletion not addition]] - [[The inexperienced act like you can buy success without failure. They’re a package deal]] - [[The paradox of entrepreneurship. In order to get started, you need to hate repetition enough to take the leap. In order to win, you need to love repetition enough to never stop]] - [[The world needs more entrepreneurs. It needs more fighters. It needs more magic]] - [[When failing isn’t an option, you never do, because you never stop]] - [[You don't get what you deserve. You get what you decide you deserve. But you gotta decide]] <!-- SerializedQuery END --> ## Books <!-- QueryToSerialize: LIST FROM #books AND [[Alex Hormozi]] WHERE public_note = true SORT file.name ASC -->