# Alex Osterwalder Alexander Osterwalder (born 1974) is a Swiss business theorist, author, speaker, consultant, and entrepreneur. He is best known for creating the [[Business Model Canvas]], the [[Value Proposition Canvas]], and Portfolio Map - practical tools used by millions of business practitioners worldwide. Born in St. Gallen and from Winterthur, he earned his MA in Political Science (2000) and PhD in Management Information Systems (2004) from the University of Lausanne. He co-founded Strategyzer in 2010 and is ranked in the top 10 on the Thinkers50 list of management thinkers. His book "Business Model Generation" has sold over a million copies in 30 languages. He helps organizations scale innovation efforts and has advised companies like Colgate-Palmolive, MasterCard, and Merck. ## Quotes <!-- QueryToSerialize: LIST FROM #type/quote AND [[Alex Osterwalder]] WHERE public_note = true SORT file.name ASC --> ## Books <!-- QueryToSerialize: LIST FROM #books AND [[Alex Osterwalder]] WHERE public_note = true SORT file.name ASC -->