# David Holz
David Holz is an American entrepreneur, best known as the founder and CEO of [[Midjourney]], the popular AI image generation platform. Previously co-founded Leap Motion, a company pioneering gesture-based human-computer interfaces.
## Background
Grew up in Fort Lauderdale, south Florida. His father was a dentist who operated a dental practice on a sailboat, sailing around the Caribbean to reach patients. Started coding in Scheme as a kid, later got motivated by hacking Star Wars Jedi Knight: Dark Forces II to shoot rockets from his character's hands.
## Education
- **University of North Carolina at Chapel Hill**: Dual degree in Math and Physics
- Pursued PhD in Applied Math (did not complete)
- Worked at NASA Langley Research Center during studies
- Conducted neuroscience research at Max Planck Institute
## Career
### Leap Motion (2010-2019)
- Co-founded with Michael Buckwald
- Created gesture-tracking technology for human-computer interaction
- The idea came from frustrations with 3D modeling interfaces in middle school
- Received investment from Andreessen Horowitz and Founders Fund
- Served as CTO
- Sold to Ultrahaptics (now Ultraleap) in 2019
- Holz later reflected it was "the right product at the wrong time"—should have launched after the touchscreen revolution
### Midjourney (2021-present)
- Founded in 2021 in San Francisco
- Created the AI text-to-image generation platform
- Launched Discord-based interface in 2022
- Philosophy: Thinks of Midjourney not as a chatbot but as "a vessel, a vehicle for the mind"
- No traditional marketing—grew through word of mouth and social virality
- The boat logo represents being "midway through a journey"
- All announcements made through Discord server, not press releases
## Philosophy
- Focused on discovering the true nature of products rather than imposing opinions
- Views AI as "like water—potentially dangerous but essential for progress"
- Humanist approach: rejected robot branding, chose boat imagery instead
- Three pillars for the future: reflection, imagination, and coordination
## Recognition
- Forbes 30 Under 30 - Consumer Technology (2014)
## Related
- [[Midjourney]]
- [[AI Agents]]
## Quotes
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## Books
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## References
- X (Twitter): https://x.com/DavidHolz
- Crunchbase: https://www.crunchbase.com/person/david-holz
- Forbes: https://www.forbes.com/profile/david-holz/