# Nicolas Cole Co-founder of [[Ship 30 for 30]] ## Quotes <!-- QueryToSerialize: LIST FROM #quotes AND [[Nicolas Cole]] WHERE public_note = true SORT file.name ASC --> <!-- SerializedQuery: LIST FROM #quotes AND [[Nicolas Cole]] WHERE public_note = true SORT file.name ASC --> - [[All great headlines take time]] - [[Being a writer is not a destination. It’s a journey]] - [[Categories are created at unlikely intersections]] - [[Deciding to start writing online is one thing, not giving up is another]] - [[Everything you write should feel both like a stand-alone piece, and a part of a larger library]] - [[Gamers know that you have to play level 1 over and over again in order to reach level 2]] - [[Know your category, and you’ll know where readers 'fit' you in their own minds]] - [[People buy for convenience, specificity, or both]] - [[People think they know what they should write, and what will resonate. But all they have are assumptions]] - [[Practicing in public is what separates aspiring writers from professional ones]] - [[The best products and services are a reflection of your proven, high-performing topics]] - [[The broader you are, the more confusing you are. Your content needs to resonate. And to resonate, it has to be specific]] - [[The Internet favors what’s fast]] - [[The internet is a perception game]] - [[The more unexpected the style, in the context of your category, the more likely you are to stand out]] - [[The more you spin the wheel, the more chances you have to win]] - [[The size of your audience is directly proportional to the size of the question you're answering]] - [[There are two types of writers today. Those who use data to inform and improve their writing, and those who fail]] - [[True creativity is the art of clarity]] - [[Turn your writing into a data mining machine]] - [[Where you should be writing today isn’t necessarily where you should be writing tomorrow. The digital landscape is always changing]] - [[Writing online requires an unrelenting commitment to consistency]] <!-- SerializedQuery END --> ## Books <!-- QueryToSerialize: LIST FROM #books AND [[Nicolas Cole]] WHERE public_note = true SORT file.name ASC --> <!-- SerializedQuery: LIST FROM #books AND [[Nicolas Cole]] WHERE public_note = true SORT file.name ASC --> - [[The Art and Business of Online Writing (book)]] <!-- SerializedQuery END -->