# Peter Drucker
## Quotes
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- [[Customers don't buy products. They buy the benefits that these products and their suppliers offer to them]]
- [[Human excellence can only be achieved in one area, or at the most in very few]]
- [[If I don’t write it down immediately, I forget it right away. If I put it into a sketchbook, I never forget it and I never have to look it up again]]
- [[If you can't measure it, you can't improve it]]
- [[Knowledge has to be improved, challenged, and increased constantly, or it vanishes]]
- [[No human being can possibly predict the future, let alone control it]]
- [[What gets measured gets managed]]
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- [[Customers don't buy products. They buy the benefits that these products and their suppliers offer to them]]
- [[Human excellence can only be achieved in one area, or at the most in very few]]
- [[If I don’t write it down immediately, I forget it right away. If I put it into a sketchbook, I never forget it and I never have to look it up again]]
- [[No human being can possibly predict the future, let alone control it]]
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## Books
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